NIELSEN IN-STORE

Market research services; market research services, namely, measurement of consumer exposure to in-store marketing and marketing devices, and analysis of same in regard to consumer behavior, demographics, and purchasing, in order to analyze impact of in-store marketing and marketing devices and comparison of same with other media and marketing options; providing an on-line, interactive database featuring market research, analysis, and reports

Providing on-line, non-downloadable software for accessing, manipulating, and preparing reports and analyses from a market research database