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Organizing and conducting a program to enhance, educate and develop student athletes with respect to the use of student athletes' names, images, and likenesses (NILs); educational services, namely, organizing and conducting training in the field of collaborative partnerships with student athletes for brand building, training, development, education, communications, promotion, and community relations services; Entertainment services, namely, organizing and conducting specify sports event, e.g. sports car races rendered live and recorded for the purpose of distribution; Organizing and arranging of exhibitions and cultural, entertainment and sporting events for sports and entertainment purposes; Entertainment services, namely, provision of information and news about sports, entertainment rendered live and through broadcast media including television and radio, and via the internet or commercial online service; Providing information in the fields of sports, entertainment and pop culture via an online community portal; Providing a website in the field of sports, entertainment and pop culture