NEXT GENERATION LOYALTY

Computer database software for use in promoting the initiatives of charitable organizations through on-line computer media; computer software for use in developing, implementing, managing and measuring promotional strategies that link companies' sales campaigns directly to non-profit organizations; magnetically encoded membership cards, namely, loyalty and gift cards; magnetically encoded loyalty cards; magnetic swipe cards for membership cards, namely, loyalty cards, gift cards, stored-value cards, brand loyalty cards, vendor loyalty cards, and pre-paid telephone cards; magnetically encoded membership cards, namely, loyalty and gift cards; magnetically encoded stored-value cards; magnetically encoded brand loyalty cards and magnetically encoded vendor loyalty cards; magnetically encoded pre-paid telephone cards

Non-magnetically encoded membership cards, namely, loyalty and gift cards; non-magnetically encoded loyalty cards; non-magnetically encoded stored value cards; non-magnetically encoded brand loyalty cards and vendor loyalty cards; non-magnetically encoded plastic membership cards

Customer loyalty services for commercial, promotional and advertising purposes; administration of online consumer loyalty programs which integrate a bank's cardholders, merchants and charitable organizations to promote the sale of goods and services of others through electronic couponing and discounts and incentives from merchants or banks to cardholders in the nature of incentive award programs to promote the sale of products and services of others; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty to existing bank cardholders and charitable organizations, and administration of such awards; electronic membership club service that allows members to register their credit and debit cards and obtain coupons entitling them to specific discounts and savings at participating merchants and rewarding members with coupons, discounts and incentives based on use; database management, namely, compilation and management of client data; provision of transaction based customer incentive, loyalty and coupon programs and systems and development of marketing strategies featuring transaction based incentive, loyalty and coupon programs and systems; providing integration of loyalty programs and systems of others, namely, in the nature of providing customer loyalty services and customer club services for commercial, promotional and/or advertising services; arranging and conducting incentive reward programs to promote participating merchants and/or their products or services, namely, the operation, management and promotion of a transaction based loyalty, coupon and incentive program in which points, rebates, credits, payments, discounts, coupons, savings cards, discount vouchers, voucher books, incentives, prizes, free gifts, money, financial instruments and anything else of economic value are made available by participating merchants to charitable organizations and to members who utilize registered credit and debit cards for purchases; administering a customer loyalty program through the offering of coupons discounts and incentives; promoting the sale of participating merchants' wares and services through the implementation and administration of loyalty, coupon and incentive programs based on consumer purchase behavior and also through dissemination of information via on-line computer media; advertising the goods, services and charitable initiatives for others, namely, promotion of products, services and charitable initiatives of others by way of loyalty, coupon and incentive programs; operation, management and promotion of a transaction based loyalty, coupon and incentive program in which members are entered to win prizes, discounts and other incentive rewards when making purchases with registered credit and debit cards at participating merchants; computer services, namely, providing an on-line transaction based customer loyalty, coupon and incentive program via a global computer network and other telecommunications networks; providing on-line liaison services between banks, cardholders, merchants and charitable organizations via a global computer network and other telecommunications networks, namely, promoting the sale of goods and services of others through electronic couponing and discounts and incentives from merchants or banks to cardholders in the nature of incentive award programs to promote the sale of products and services of others; promoting the goods and services of others by providing supplemental coupons, rewards and incentives to existing loyalty, coupon, reward, and incentive programs operated by banks, merchants and charitable organizations; providing marketing assistance and consulting to banks, merchants and charitable organizations to assist in the attraction of new clients and donors, and to increase transaction volumes; operating a buying club and promoting the sale of memberships and credit card accounts through the creation and administration of incentive award programs; business marketing consulting services; conducting automated customer satisfaction surveys for the purpose of customer satisfaction monitoring and customer retention; conducting and providing consultancy and information services on consumer and business incentive and loyalty award programs to promote the purchasing of goods and services of others, and to promote traffic to and usage of sites on a global computer network; providing incentive award programs for customers through the issuing and processing of loyalty coupons and points for consumer and business incentive and loyalty award programs to promote the purchasing of goods and services of others, and to promote traffic to and usage of sites on a global computer network; analyzing business and marketing data relating to consumer and business incentive and loyalty award programs to promote the purchasing of goods and services of others, and to promote traffic to and usage of sites on a global computer network; business monitoring services, namely, tracking visitors to web site

Value exchange services, namely, authorizing and facilitating the secure exchange of financial value, including electronic cash, over computer networks accessible by means of radio frequency identification (RFID) devices, near field communication (NFC) devices, stored value cards, magnetic swipe cards, credit cards, debit cards, prepaid cards, smart chip cards, cell phones, PDA's, telephones, and the internet