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Application service provider (ASP) featuring software for use in gamification that uses gamifications elements to improve organizational and workforce engagement for recruitment, onboarding, customer service, training, collaboration, promoting competition, employee and group goal setting, tracking sales history, job performance feedback, and job performance achievement purposes; Application service provider (ASP) featuring software for use in database management in the fields of customer service and training, customer relationship management, tracking sales history, collaboration and management.; Application service provider featuring application programming interface (API) software for creating and managing customer, partner and employee incentive, reward and redemption programs.; Application service provider featuring application programming interface (API) software for gamification, that uses gamification elements for creating, managing and tracking customer, partner and employee incentive, reward and redemption programs.; Application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software and web sites of others in the fields of social networking, customer service and training, customer relationship management, tracking sales history, and collaborating and management