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computer software to access third party sites on the global computer network and to monitor and disseminate information regarding the activity on such sites

promoting the sale of goods and services of online third party retailers and other participating web sites, over the global computer network, by conducting and providing incentive award and loyalty award programs and advertising the goods and services and web site destinations of others; providing incentive award credits and points to subscribers who shop at participating on-line retailers and visit participating web sites; market research services, namely providing award program member vendors with information regarding the shopping activities of e-commerce purchasers, on the global computer network; delivering targeted and promotional messages in combination with incentive and loyalty rewards to participating members