NEUSTAR FABRICK

Marketing information services, namely, providing information about consumer demographics, interests and purchase behaviors; analyzing and compiling marketing data and statistics; data analysis services in the field of marketing and consumer behavior; statistical evaluations of marketing data; consultation services in the fields of marketing, advertising and online business optimization; business consultation services in the field of digital asset management using offline and CRM data analysis with real-time online data information systems; providing advertising and marketing consultation in the fields of digital advertising and marketing using offline/CRM data analysis with real-time online data information systems; business management consulting featuring compiling, organizing, reporting, verifying, corroborating, analyzing, onboarding, multi-touch attribution, marketing mix modeling, optimization, activating, matching, consolidating, screening, statistical analysis, modeling and measurement of, and provision of data connecting media events and signals, digital attributes, customer identities, attributes, demographics, records, behavior, experiences, intelligence, engagement and interactions, marketing and advertising campaigns, targeting, accuracy and data related thereto including providing business advice on campaign impressions, engagements, conversions, attribution, performance, audience segmentation and syndication, media allocation and spend, return on investment, customer connections, customer targeting and relevant site activity; customer identity management, namely, consumer profiling for commercial or marketing purposes; customer relationship management, namely, updating, cleaning, correcting, repairing, verifying accuracy and filling in gaps across existing customer relationship management records; data management services for others featuring the collection, identification, tagging, tracking, analyzing, verification, correcting, and sorting of business marketing data pertaining to the identities, locations, and personal information of and about consumer clients, including individuals, households, places, businesses, business entities, organizations, enterprises, schools, governments, points of interest, business practice characteristics, movements and behaviors of and about said consumers via media devices, computers, mobile phones, tablets, and internet connected devices; providing market research consulting and information services for others to manage the identities, personal data and consumer information of and about clients including individuals, households, businesses, business entities, organizations, enterprises, schools, governments and points of interest via consumer media devices, computers, mobile phones, tablets, and internet connected devices; providing market research information services, namely, providing demographic information concerning the geographic location of internet access devices used by consumers, the geographic locations of consumers, the connection speed and method by which consumers are accessing the internet, and the specific types of devices used by consumers to access the internet; compiling and analyzing statistics, data and other sources of information for business purposes; marketing solutions for others, namely, in the nature of retention campaigns, acquisition campaigns, omnichannel remarketing, search marketing, display advertising, mobile web advertising, mobile in-app advertising, out of home advertising, email marketing, direct marketing, call center, one to one personalization, video advertising, tv advertising, addressable tv advertising, audio and radio advertising, print and promotion marketing for auto manufacturer, telecommunications provider, consumer packaged goods manufacturer, financial services provider, credit card issuer, healthcare provider, insurance provider, retail organization, quick serve restaurant, communication services provider, travel and hospitality enterprise, media and entertainment organization, eCommerce provider, direct to consumer business, media agency, consulting organization, marketing organization, B2C advertiser, advertising enterprise, publisher, marketing platform, data provider, media channel, media owner, content producer, holding company, media network, supply-side platform, demand-side platform, private exchange network; database management for others of a database comprised of data collected through a billfish tagging program for research purposes; business consulting in the fields of customer identity, customer interaction and customer experience data and records, customer profiles and identity-based views of customer data across screens, devices, inboxes and mailboxes; collection and analysis of quality metric data for digital marketer, data strategist, media planner, media strategist, data strategist, marketer, CRM manager, data scientist, data analyst, media analyst, marketing analyst, analyst, acquisition marketer, retention marketer, digital media manager, marketing manager, marketing director, media agency, consulting organization, marketing organization, B2C advertiser, advertising enterprise, publisher, marketing platform, data provider, media channel, media owner, content producer, holding company, media network, supply-side platform, demand-side platform, private exchange network for business purposes; collection and analysis of quality event-level metric data for connecting media events and signals, digital attributes, and offline customer records for business purposes; providing marketing consulting services that features measurement of consumer buying habits and needs data, including desktop, video, mobile impressions, visits, and conversions and data attributes; providing business management consultation in the fields of repository of authoritative identity data, identification and qualification of non-converting prospects derived form site visits and inbound calls, enriched intelligence including demographic, behavioral and geographic attributes to deliver targeted offers to prospects and customers; direct mail and internet advertising services featuring customer engagement across email, social media, mobile, direct mail, display and addressable TV; analysis of market research data and statistics to accurately measure marketing and advertising campaign performance including sales lift, audience profiles, conversions, and attribution, verification of accuracy of input records and data with any combination of name, street address, 10-digit phone number, and email address, appending of secondary contact information associated with data and records, such as additional email, address, or mobile phone number, to the identity profile, addition of a secondary layer of intelligence to data records that link offline identity to online characteristics such as demographic, geographic, psychographic and behavioral attributes; providing marketing information about which channels customers use along with the digital, offline, and other factors that influence their purchase decisions; providing marketing consultation services in the fields of customer activities online and offline and analytic tools to connect data across marketing channels, recommendations about performance of marketing and advertising channels, predictive insights about how changes to marketing and advertising plans will impact business results, quantification of marketing and advertising results, marketing investment and performance; marketing analysis services; marketing consulting; consulting services in the field of marketing analytics; business consulting services in the field of resource allocation analytics