NEUSTAR FABRICK

Software as a service (SAAS) services featuring data automation and collection software to evaluate, analyze and collect data in the fields of marketing and consumer behavior; providing a website featuring technology that enables Internet users and offline users of customer relationship management (CRM) systems, specifically, enabling marketers to analyze, organize, enhance, and manipulate data in the fields of marketing and consumer behavior; providing temporary use of online non-downloadable cloud computing software to others for collecting, compiling, analyzing and managing statistics, data, consumer sentiment, consumer trends, consumer behavior, social media information, customer relationship information, and other sources of information for business purposes; software as a service (SAAS) services featuring software that enables Internet users to analyze, organize, enhance, and manipulate data in the fields of marketing and consumer behavior; application service provider (ASP), namely, providing software for creating, forecasting, executing, managing, monitoring, tracking, and optimizing the performance and effectiveness of digital and offline advertising and marketing campaigns across multiple channels, including websites, social networks, online video, mobile websites, mobile applications, mobile devices, and display advertising, and retail purchase behavior; providing computer consultation services and technical information in the fields of computer software used in advertising measurement and analytics and CRM data analysis with real-time online data information systems; Providing online non-downloadable software for use in the management, compiling, organizing, reporting, verifying, corroborating, analyzing, onboarding, multi-touch attribution, marketing mix modeling, activating and optimization of customer-related data, attributes, demographics, behavior, experiences, interactions, engagement and identities, marketing and advertising campaigns, targeting, accuracy and data related thereto including campaign impressions, engagements, conversions, attribution, performance, audience segmentation and syndication, media allocation and spend, return on investment, customer connections, customer targeting and relevant site activity, and statistical analysis, modeling and measurement of all of the foregoing; Providing online non-downloadable software for customer identity management, namely, to update, consolidate, match, clean, screen, correct, repair, verify accuracy and fill in gaps across existing customer relationship management records; Data mining of the authenticity, identities, locations, and personal information of and about consumers, individuals, households, places, businesses, business entities, organizations, enterprises, schools, governments, points of interest, business practice characteristics, movements and behaviors of and about consumers, consumer media devices, computers, mobile phones, tablets, and internet connected devices; Software as a Service (SaaS) services featuring software for use in database management of others, namely, software featuring data recognition, authentication, verification, corroboration, correlation, reconciliation, correction, sorting and combining data pertaining to the identities, locations, and personal information of and about consumers, individuals, households, places, businesses, business entities, organizations, enterprises, schools, governments, points of interest, business practice characteristics, movements and behaviors of and about consumers via consumer media devices, computers, mobile phones, tablets, and internet connected devices; Providing online non-downloadable computer software for marketing analytics