NEOLINK

COMPUTER SOFTWARE FOR USE IN GENERATING HUMAN-READABLE CODES AND MACHINE-READABLE SYMBOLS AND TRANSLATING SUCH CODES AND SYMBOLS INTO HUMAN-READABLE FORM FOR USE IN LINKING TO SITES ON LOCAL AREA COMPUTER NETWORKS, WIDE-AREA COMPUTER NETWORKS, AND THE GLOBAL COMPUTER NETWORK; COMPUTER SOFTWARE FOR USE WITH OPTICAL SCANNERS FOR READING HUMAN-READABLE CODES AND MACHINE-READABLE SYMBOLS

machine-readable and human-readable indicia associated with a data carrier and suitable for carrying encoded data useful for providing access to host computers interconnected to a computer network

ADVERTISING SERVICES, NAMELY, CREATING PRINT ADVERTISEMENTS AND PROMOTIONAL LITERATURE OPTICALLY ENCODED WITH HUMAN-READABLE CODES AND MACHINE-READABLE SYMBOLS WHICH, WHEN READ WITH AN ELECTRONIC SCANNING DEVICE OR WHEN MANUALLY ENTERED BY THE USER ON A PERSONAL COMPUTER KEYBOARD, DIRECT THE USER TO THE ADVERTISER'S SPECIFIED SITES ON THE GLOBAL COMPUTER NETWORK