NBA ID

Membership club services in the nature of providing discounts to members in the field of sports-related apparel, accessories, memorabilia and collectibles; voting services for casting votes in contests regarding basketball players using telephones; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; administration of a customer loyalty program which provide free tickets to basketball games, exclusive deals and offerings, membership perks and other loyalty offerings for the purpose of promoting and rewarding customer loyalty

Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; providing entertainment information and news regarding basketball

Providing a website featuring technology that enables users to vote for basketball players and teams