NATIONAL COLLEGIATE ATHLETIC ASSOCIATION

licensing of merchandising rights related to college sports events and championships; promoting public awareness of the importance of education, sportsmanship, and amateurism in collegiate athletics; association services, namely, promoting the interests of colleges, universities, and student-athletes involved in intercollegiate athletics

entertainment in the nature of basketball tournaments between college teams; entertainment in the nature of sports tournaments between college teams; providing sports information via the internet; providing an interactive website featuring information related to entertainment and athletic sporting contests, games, exhibitions and events; entertainment services, namely, production and distribution of television programs relating to sports and sports entertainment; entertainment services, namely, organizing, conducting, and staging collegiate sports tournaments and championships; entertainment services, namely, organizing, conducting, and staging basketball tournaments and championships; providing a website featuring information relating to sports and entertainment; production and distribution of television programs and internet content in the field of sports; providing sports news and information via a global computer network; developing and enforcing rules and standards for collegiate athletics; providing training, educational programs, and resources for student-athletes, coaches, and athletic administrators; conducting and administering scholarship and academic recognition programs for student-athletes; entertainment services, namely, providing non-downloadable videos, interviews, highlight reels, and documentaries in the field of collegiate sports; arranging and conducting award ceremonies recognizing athletic achievement and sportsmanship in collegiate sports

providing counseling in the field of college and intercollegiate athletic administration; establishing rules for the sanctioning of amateur college athletic events, championships, and tournaments; and formulating guidelines for the provision by others of financial aid to student-athletes