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DOWNLOADABLE SOFTWARE, COMPUTER SOFTWARE AND COMPUTER SOFTWARE PLATFORMS ALL FOR MARKETING FOR CUSTOMER ENGAGEMENT IN RETAIL STORES UTILIZING CUSTOMER PORTABLE DEVICES AND FOR PRESENTATION TO RETAIL STORE CUSTOMERS OF GOODS; INTEGRATION OF CUSTOMER DATA FOR ENGAGEMENT IN RETAIL STORES AND CUSTOMER RESPONSE ANALYSIS; DATABASE MANAGEMENT SYSTEMS COMPRISING COMPUTER HARDWARE AND SOFTWARE FOR USE IN DATABASE MANAGEMENT, COMPUTER PROGRAMS FOR CUSTOMER ENGAGEMENT IN RETAIL STORES