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computer software used to conduct electronic commerce, to process and transmit purchase transactions, and to conduct promotional programs and incentive award programs

publications, namely, manuals, magazines, newsletters, and brochures in the fields of marketing, marketing research, promotional programs, and use of computer software and hardware

conducting employee incentive award programs to promote employee performance; conducting consumer and business incentive award programs to promote the purchasing of goods and services of others and to promote traffic to and usage of sites on the global computer network

electronic cash, electronic credit card, and electronic debit card transactions