MYPOINTSBANK

preparing and placing advertising for others; dissemination of advertising for others via an on-line communication network; administration of customer loyalty programs involving the offer of points redeemable for discounts or incentives for travel, entertainment, recreational facilities, dining and/or services and/or merchandise; business consultation in the field of customer loyalty incentives and reward programs; promoting the sale of the goods and services of others by offering reward points redeemable for purchases of and/or discounts on purchases of goods and/or services of others; developing promotional campaigns for businesses involving customer loyalty programs; promoting the goods and/or services of others through the distribution of membership/discount cards; memberships in discount programs and/or memberships in customer loyalty programs; sales volume tracking for others; and selling memberships in discount programs via an on-line computer network.