MYBLUE HEALTHY BENEFITS
Mark Identification

MYBLUE HEALTHY BENEFITS

Serial Number

85395217

Filing Date

Aug 11, 2011

Trademark by

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Classification Information

Educational services, namely, providing educational programs in the fields of health and wellness, fitness, nutrition, diet and lifestyle choice, walking exercise programs and general fitness programs, care for diabetes, maternity care and smoking cessation; online personal coaching services in the field of health and wellness

Education and Entertainment

Comprehensive health care benefit programs rendered through a health maintenance organization or preferred provider organization, namely, physician, dental, hospital, home health care, preventive health treatment, therapy and pharmacy services; healthcare services, namely, wellness programs, including maternity, well-child check ups, diabetes, nutrition and smoking cessation; providing health and wellness information, health assessment and consultancy services, namely, providing individual health care assessments and health care consultations, namely, health and disease management services and health consultation for chronic conditions

Medical, Beauty & Agricultural