Mark Identification

MY WORLD

Serial Number

78154027

Filing Date

Aug 14, 2002

Registration Date

Jul 26, 2005

Trademark by

BREAD FINANCIAL PAYMENTS INC.

Active Trademark

Classification Information

Electronic data carriers in the form of magnetically encoded cards, namely, credit cards, debit cards and stored value cards

Electrical and Scientific Apparatus

Financial services, namely, providing credit card, charge card, cash disbursement, and transaction authorization and settlement services

Insurance and Financial