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Promoting the treatment of over-active bladder using botulinum toxin by means of conducting a customer incentive award program which issues and distributes a copay card that consumers may use to purchase disease information services, purchase medical items used to help track and manage symptoms, purchase additional consultation time with which to talk to their physicians, purchase alert services in the form of text and email reminders to help with patient compliance, and for use in receiving discounts on future copay prices so as to help eligible patients cover a portion of their copay costs