direct marketing services, namely customer relationship management (CRM) services, loyalty marketing services, acquisition marketing services, consumer/business list purchasing, and data analysis services, namely, analysis of customer data for businesses, including statistical modeling, profiling, customer demographic, psychographic and purchase behavior analysis, for the purpose of identifying target market opportunities. Marketing services that automate, schedule and analyze integrated marketing campaigns including Direct Mail, Mobile/Text, Email, Online, and Interactive Voice Response (IVR) marketing
Advertising and Business