MOST IMPACTFUL

Providing recognition and incentives by the way of awards to demonstrate excellence in the field of sports business and specifically measuring the overall impact that organizations and companies have on their border communities and recognizing the organizations and companies that have used the power and platform they possess to make an impact outside of driving revenue and growing their businesses through a review of a collection of criteria including DEandI initiatives, community outreach and engagement programs, youth clinics, charitable initiatives, and internal support of these programs