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Operating an online marketplace for the tracking and exchange of customer loyalty rewards for the customer loyalty rewards programs of others; operating an online marketplace offering redemption of customer loyalty rewards for gift cards, online services subscriptions, or funds

Application service provider featuring online non-downloadable software for account management of customer loyalty rewards programs in the nature of exchanging, purchasing, earning and tracking customer loyalty rewards for the purpose of increasing flexibility, driving member engagement, and growing revenue; application service provider featuring online non-downloadable software for customer loyalty rewards programs that enable users to exchange, purchase, earn and track customer loyalty rewards