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Administration of a customer loyalty program which provides customer loyalty appreciation and rewards in the form of discounts and coupons, incentive awards, discount and member programs, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers through issuance and processing of loyalty points and rewards in the form of discounts and coupons for the purchase of goods and services; advertising and marketing services, namely, promoting the goods and services of others through product giveaways and various promotions