MOPUB

Downloadable computer software for use in advertising third-party goods and services; downloadable computer software for assimilating data for use in advertising; downloadable computer software for monitoring and reporting on the effectiveness of advertisements; content monetization platform, namely, computer software to create, manage, distribute, present and display digital content, collect, create, store, manage, monitor, analyze and report data in the field of marketing, promotion, sales, services and customer information; downloadable computer software for optimization and management of online and mobile marketing

Advertising and marketing; business management; promoting the goods and services of others through targeted advertising, marketing and soliciting; consulting in the field of online advertising, web and mobile analytics; market research; advertising analysis and optimization services, namely, providing recommendations on partner selection, pricing, and inventory management, analyzing data to provide guidance for business processes and advertising related recommendations based on the analysis of such data, and providing data and analysis to others to target advertising or drive other business processes; advertising services, namely, matching buyers and sellers of advertising, tracing advertising performance, managing, distributing and serving advertising, analyzing advertising data, reporting advertising data, and for optimizing advertising performance; business and marketing services, namely, collection, reporting, analysis and integration of data related to the way users engage and interact with websites, mobile applications and marketing campaigns; preparing business reports electronically relating to customer behavior, engagement and profitability; online and mobile advertising exchange services; providing online exchanges and online auctions for buying and selling digital advertising; advertisement auction management services provided to others over a website accessed through a global computer network; distribution and dissemination of electronic advertising material; operating online marketplaces featuring mobile and online advertisements; online advertising for others

Providing temporary use of online, non-downloadable software for sales, marketing and business promotion purposes; computer services, namely, providing online non-downloadable software for the creation, management, and monetization of advertising campaigns related to websites and mobile applications; software as a service (SAAS) services featuring software for use in decision, support, analytics and optimization of mobile advertising and digital media and for use in facilitating the placement of targeted mobile advertisements and content; providing temporary use of online, non-downloadable software featuring software for monitoring website and mobile application activity and managing, monitoring, and optimizing the performance and effectiveness of websites, mobile applications and online marketing campaigns; software as a service (SAAS), featuring software for use in creating, serving, managing, targeting, monitoring, analyzing, and selling advertising and implementing advertising campaigns; software as a service (SAAS) services featuring software for use of web analytics and website diagnostics, mobile analytics and mobile application diagnostics; software as a service (SAAS) featuring software for use as a monetization platform for Internet advertising for others; providing temporary use of online, non-downloadable software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering and sharing a wide variety of data and information from various sources; consulting services in the fields of data and analytics; providing temporary use of online non-downloadable database software in the field of transaction processing to upload transactional data, provide statistical analysis, and produce notifications and reports; application service provider featuring software for use as a monetization platform for advertising for others