MOAT OUTCOMES

Collection and analysis of quality metric data for a network of online advertisers for business purposes; advertising services, namely, evaluation of advertising effectiveness and return on investment (ROI) measurement through the use of analytic and statistic models for the understanding and predicting of advertisement effectiveness; advertising research by measuring advertisement effectiveness for others

Software as a service (SaaS) services featuring online non-downloadable software for measuring viewability of digital advertising, providing marketing measurements, data, and analytics; providing an online, nondownloadable computer operating system software for return on investment (ROI) measurement of ad campaigns and monitor effectiveness of advertising