Mark Identification

MLOYALTY

Serial Number

78120966

Filing Date

Apr 11, 2002

Trademark by

MOBILEUM INC.

Classification Information

Computer software used for promotional programs, and incentive and customer retention programs; computer software used for telecommunications, and wireless and electronic messaging, all via communications networks; computer software used for collecting and analyzing customer usage and marketing data, via communications networks.

Electrical and Scientific Apparatus

Providing information on marketing programs, incentive awards and retention programs, via communications networks; conducting consumer and business marketing programs, and incentive awards and retention programs, via communications networks; promoting the goods and services of others through marketing programs, and incentives awards and retention programs of others, via communications networks.

Advertising and Business

Telecommunications services, namely personal communications services, and providing wireless access and transactions across communications networks; telecommunications gateway services, namely providing a gateway link between and among optical, electrical, wireless and mobile telecommunications networks; electronic transmission of messages and data.

Telecommunications

Providing temporary use of non-downloadable software for promotional programs, and incentive and customer retention programs; providing temporary use of non-downloadable software for telecommunications, and wireless and electronic messaging; providing temporary use of non-downloadable software for collecting and analyzing customer usage and marketing data; hosting of non-downloadable software accessible via communications networks.

Computer and Scientific