MLOYALTY
Mark Identification

MLOYALTY

Serial Number

77833393

Filing Date

Sep 23, 2009

Registration Date

May 24, 2011

Trademark by

VIVOTECH INC.

Classification Information

Temporary use of an on-line non-downloadable computer software platform that allows users to manage loyalty programs between businesses and their end-customers that allows businesses to analyze buying behavior of their customers and define tailored loyalty programs for each customer, issue loyalty cards, create loyalty rules, process loyalty cards, manage individual loyalty accounts and accumulate loyalty points/amounts, send promotions and e-coupons to consumer's loyalty accounts, enable the usage of loyalty accounts in mobile phones, contactless cards and stickers, redeem loyalty points or amounts using mobile phones, contactless cards and stickers, and provide dashboards to analyze effectiveness of different loyalty programs

Computer and Scientific