MIRAMETRIX
Mark Identification

MIRAMETRIX

Serial Number

85066598

Filing Date

Jun 18, 2010

Trademark by

MIRAMETRIX RESEARCH INCORPORATED

Classification Information

Computer hardware, namely, eye trackers for tracking user eye gaze location on a computer monitor, and computer software for use therewith, namely, software for collecting and analyzing data corresponding to the user eye gaze location on a computer monitor, for application in marketing, scientific research, and human computer interfaces

Electrical and Scientific Apparatus

Advertising and market research using behavioral data from eye-gaze and emotion tracking for the purpose of analyzing consumer behavior, product design, human computer-interfaces, and media effectiveness

Advertising and Business

Scientific research services for the development and analysis of human-computer interfaces, software and hardware usability, as well as research into psychology, neurology and consumer behavior

Computer and Scientific