MINERVA INSIGHTS

Software; computer software for managing data and computer files and databases; electronic databases with respect to market studies, research regarding communication media, business research, retail marketing and sales information, research regarding consumer purchasing and behavior, media audience measurement, media classification and business and brand consulting, all in downloadable format or recorded on computer media; software for creating searchable databases of information and data; software for use in market research and opinion polling; computer software for the treatment of positioning data; computer programs for accessing, consulting and searching databases online; software platforms for social networks.

Market studies; evaluation of the influence of advertising on audiences; marketing; consultancy regarding business marketing; business advice, research or information; commercial investigation; consumer research; consumer market information services; development of marketing plans; provision of market research statistics; information services relating to market index levels; price analysis services; cost assessment services; opinion polling; data processing, systematization and management; analysis of commercial data extracted from market studies; media audience measurement services; business assistance, management and administration services; selection and analysis of product samples to test consumer purchasing habits and decision-making criteria; analysis of advertising data extracted from social networks.

Development of computer programs for technical analysis of data; development of computer programs for use in market research, advertising, business research, retail marketing and sales information; design of methodologies for collection, analysis and presentation of polls, studies and surveys; design and development of database software; Software as a Service [SaaS]; Platform as a Service [PaaS]; Software as a Service [SaaS] for data management with respect to market studies, research regarding communication media, business research, retail marketing and sales information, research regarding consumer purchasing and behavior, media audience measurement, media classification and business and brand consulting; technical data analysis services regarding audiovisual content.