Mark Identification

MILEAGE INSIDER

Serial Number

75622694

Filing Date

Jan 19, 1999

Trademark by

NETCENTIVES INC.

Classification Information

Conducting, processing and analyzing employee incentive award programs to promote employee performance; conducting, processing and analyzing consumer and business incentive and loyalty award programs to promote the purchasing of goods and services of others and to promote traffic to and usage of sites on the global computer network; promotion of the sale of credit card accounts of others and travel awards through the administration of incentive award programs; business administration consultancy services relating to the foregoing; on-line advisory and information services related to the foregoing

Advertising and Business

Electronic cash transactions, electronic credit card transactions, and electronic debit card transactions

Insurance and Financial

On-line advisory and information services relating to travel

Transportation and storage

Consultancy services relating to computer and computer software systems for conducting and managing loyalty, incentive and marketing award programs

Computer and Scientific