MILEAGE BAR

computer software to access third party sites on the global computer network and to monitor and disseminate information regarding the activity on such sites

promoting the sale of goods and services of online third party retailers and other participating websites, over the global computer network, by conducting and providing incentive award and loyalty award programs, by advertising the goods and services and website destinations of others, and by providing incentive award credits and points to e-commerce subscribers who shop at participating on-line retailers and visit participating websites; market research services, namely providing award program member vendors with information regarding the shopping activities of e-commerce purchasers, on the global computer network; promoting the sale of goods and services of others by delivering targeted promotional messages in combination with incentive and loyalty rewards to participating incentive and loyalty award program members