MEXICO DESTINATION CLUB BY XCARET

Administration of a customer loyalty program which provides participants the opportunity to to earn points to be redeemed for free or discounted lodging, air fares, car rentals, cruises, gifts and merchandise, members to redeem points for accommodations and travel-related goods, services, and experiences, to redeem points for awards offered by other loyalty programs, that provides access to special events for members; Business administration of consumer loyalty programs; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services