Mark Identification

MERCURY OWNER ADVANTAGE

Serial Number

75826700

Filing Date

Oct 19, 1999

Registration Date

Dec 11, 2001

Trademark by

FORD MOTOR COMPANY

Classification Information

promoting the sale of goods and services of automobile dealership through an online global computer network, through the distribution of printed material, audio and video tapes, television and radio broadcasts, and promotional contests, and through the administration of customer loyalty programs

Advertising and Business