MERCATA

retail store services via a global computer network in the field of consumer electronics, hand and power tools, home and kitchen supplies, lawn and garden care equipment, gifts, sporting goods, fitness equipment and watches, excluding computer software and manuals for use therewith bearing the MERCATA mark; advertising the goods and services of others (excluding computer software and manuals for use therewith bearing the MERCATA mark and computer consulting services in the field of computer hardware, software, programming, and installation under the MERCATA mark) via a global computer network and television