MENTAL EQUITY

Advertising agency services; marketing and communications consultancy; brand strategy services; providing a proprietary framework that integrates brand-building and demand-generation to guide marketing investment and business growth; advisory, consultancy, and information services relating to the measurement and management of marketing impact; providing business information and analysis relating to advertising effectiveness, brand equity, customer engagement, and market performance

Data collection, evaluation, and analysis services for measuring brand and demand performance; developing proprietary scoring models and indexes that quantify the interaction between brand and demand; providing a unified measurement tool that evaluates advertising and marketing effectiveness; software as a service (SaaS) featuring tools for tracking, analyzing, and visualizing brand and demand signals