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PROVIDING BENEFITS, INCLUDING SERVICES AND/OR REBATES TO CONTRIBUTORS TO NON-PROFIT ORGANIZATIONS AT PARTICIPATING ESTABLISHMENTS OF OTHERS THROUGH THE USE OF A MEMBERSHIP CARD; PROVIDING A DATABASE OF CURRENTLY AVAILABLE BENEFITS, SAVINGS, AND REBATES ACCORDED TO CARD HOLDERS THROUGH THE USE OF AN ON- LINE ELECTRONIC COMMUNICATIONS NETWORK; PROVIDING DIRECTORIES OF PARTICIPATING ORGANIZATIONS THROUGH THE USE OF BOTH AN ON-LINE GLOBAL COMPUTER NETWORK AND IN PRINTED MEDIA