MELCO

administrative loyalty card services, namely, providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; administration of loyalty rewards programs, namely, administration of a consumer loyalty program to promote hotel services, casino and gaming entertainment services, restaurant services and retail services of others; administration, provision and organization of a customer loyalty program enabling participants to receive exclusive benefits or discounted goods and services, including the aforesaid provided in the field of hotels, resort hotels, casinos and gaming entertainment, to promote frequent use of participating businesses