MEDIASMART

proprietary data system for managing the entire news media relations function of public relations departments of organizations or public relations agencies to conceptualize, produce, contact, follow-up on all media relations activities; the specific management functions include, but are not limited to - data gathering and processing of publications and individuals at these publications; report generation for client invoicing; mail merge; report generation for phone contacts; report generation for fax contacts; scheduling and tracking of events for clients; tracking each individual conversation to provide audit trails of contacts; media information at broadcast, print and other publication facilities; gathering and processing of specific news media information about individuals involved with news media outlets; word processing