MEDIASENSE

analysis of the content of news stories, industry reports, surveys, financial statements, advertising equivalency values, online discussions, including blogs and chat rooms, and editorial commentary and assigning a measurement value to the quality, quantity, tone, and other aspects of the content of such published information; and reporting service concerning results of such monitoring and analysis in order to provide a company with information as to how the company and its products/services are perceived by the media and to measure the impact of the companys' communications; monitoring and reporting on the content of websites of others in order to provide a company with information as to how the company and its products/services are perceived by the media and to measure the impact of the companys' communications