MEDIAPLEX

BUSINESS MANAGEMENT AND CONSULTATION SERVICES, NAMELY, MANAGING ADVERTISING ON GLOBAL ELECTRONIC COMMUNICATION NETWORKS FOR OTHERS; ASSISTING ADVERTISERS IN IDENTIFYING AND BEING INTRODUCED TO POTENTIAL CUSTOMERS ON GLOBAL COMPUTER NETWORKS; DISSEMINATION OF ADVERTISING FOR OTHERS VIA AN ONLINE ELECTRONIC COMMUNICATIONS NETWORK; CONDUCTING MARKET RESEARCH FOR OTHERS CONCERNING USERS OF GLOBAL COMPUTER NETWORKS; TRACKING RESPONSES TO ADVERTISING DISSEMINATED VIA GLOBAL COMPUTER NETWORKS; TARGETING ADVERTISING TOWARD SELECTED USERS OF GLOBAL COMMUNICATIONS NETWORKS