MEDIAFUSE

Apparatus in the nature of computer hardware and software for the processing and encoding of audio video contents, namely, computer hardware and software tools enabling to automate the process of editing, segmenting, categorizing and encoding of audio video contents, the window data synchronization as well as the inserting of targeted data, namely, targeted ads, all of the foregoing for use by professional broadcasters in television control rooms for automating the broadcasting of live television programs, and for repurposing television content for real-time streaming and on-demand broadcasting