Mark Identification

MEDIA SECRETARY

Serial Number

76193835

Filing Date

Jan 16, 2001

Trademark by

PRETESTING COMPANY INC. THE

Classification Information

Detection and interaction devices, namely, computer hardware and software to encode and identify signals for broadcasts and for playback from storage media for use in audience research to monitor exposure to all forms of broadcast, playback and print media; computer hardware and software for use in identifying songs broadcast over the air

Electrical and Scientific Apparatus

Market research, namely, audience research for monitoring exposure to all forms of broadcast, playback and print media, and to measure interest in obtaining more product and service information or discounts

Advertising and Business

Design, development and testing of computer hardware and software of others that monitors audience exposure to all forms of broadcast, playback and print media, and for identifying songs broadcast to an audience, and to measure interest in finding out more information about products and services

Computer and Scientific