Mark Identification

MEDIA MARKETING TECHNOLOGIES

Serial Number

74627924

Filing Date

Jan 31, 1995

Trademark by

ARBITRON COMPANY THE

Classification Information

computer application software and information on computer diskettes for the creation, determination and evaluation of profiles of media consumers on a geographic and demographic basic, provided to broadcasters, cablecasters and other entities involved in providing information and entertainment services

Electrical and Scientific Apparatus

printed reports for the creation, determination and evaluation of profiles of media consumers on a geographic and demographic basis, provided to broadcasters, cablecasters and other entities involved in providing information and entertainment services

Paper Goods and Printed Matter

business information and consulting services for the evaluation of profiles of media consumers on a geographic and demographic basis, provided to broadcasters, cablecasters and other entities involved in providing information and entertainment services

Advertising and Business