MEASURING WHAT MATTERS
Mark Identification

MEASURING WHAT MATTERS

Serial Number

87247088

Filing Date

Nov 23, 2016

Registration Date

Jan 16, 2018

Trademark by

NWEA

Active Trademark

Classification Information

downloadable computer software for use in the teaching, testing and assessment of primary, elementary, middle school, high school and college students; downloadable computer software for the collection, extraction, organizing, transmission of educational data and information; computer software for providing an online database in the field of educational data processing to provide statistical analysis and reports; downloadable computer software to automate educational data analysis

Electrical and Scientific Apparatus

printed publications, namely, proctor handbooks, training booklets, technical manuals, reference guides, and teacher and leadership workbooks for use in the teaching, testing and assessment of primary, elementary, middle school, high school and college students; paper goods and printed matter, in particular, the reports generated to showcase assessment results; newsletters, manuals, guides, and posters pertaining to educational testing and assessment of skills, abilities and learning

Paper Goods and Printed Matter

public advocacy to promote awareness of the importance of education assessment

Advertising and Business

educational testing and educational research services for students, teachers and administrators at the primary, elementary, secondary and college levels; providing workshops, seminars, and webinars to educators and school administrators in the nature of encouraging and promoting transformative change in schools

Education and Entertainment