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Computer application software for mobile phones, namely, software for uploading and live streaming user-generated content, namely, electronic media, multimedia content, videos, movies, pictures, images, text, photos, audio content, and related content which showcase the users' talent; Computer application platform for users to interact with one another, to share entertainment information, view user-generated content, rate user-generated content, participate in discussions, get feedback from other users, and engage in social networking in real time, and which offers incentives for interacting with the application