MAYBELLINE
Mark Identification

MAYBELLINE

Serial Number

97260006

Filing Date

Feb 9, 2022

Trademark by

L'OREAL USA CREATIVE INC.

Classification Information

Cosmetics and makeup preparations incorporating near field communication labels on their packaging

Cosmetics and Cleaning Preparations

Digital media, namely, collectibles in the nature of downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to cosmetics and makeup preparations, authenticated by non-fungible tokens (NFTs); Downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to cosmetics and makeup preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable multimedia file containing photographs, video, and audio recordings featuring cosmetics and makeup preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable collectible items, namely, downloadable audio recordings featuring music and poetry authenticated by non-fungible tokens (NFTs) used with blockchain technology for data storage and to limit access to content; Downloadable virtual goods, namely, computer programs featuring cosmetics and makeup preparations for use online and in online virtual worlds; Downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; Downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment; Downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods featuring cosmetics and makeup preparations; Downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; Near field communication tokens, namely, blank near field communication (NFC) tags; Near field communication tokens, namely, near field communication (NFC) tags for making mobile payments and providing advertising information; Near field communication tags for interacting with mobile applications to obtain information concerning cosmetics and makeup preparations; Downloadable computer software for providing access to digital electronic content and experiences pertaining to cosmetics and makeup preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication; Downloadable mobile application software for providing access to digital electronic content and experiences pertaining to cosmetics and makeup preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; Downloadable virtual goods, namely, computer programs featuring cosmetics and makeup preparations to be sold for virtual avatars for use in online virtual worlds

Electrical and Scientific Apparatus

Cosmetic brushes and makeup brushes incorporating near field communication technology labels on their packaging

Housewares and Glass

Retail store services and online retail store services featuring virtual goods, namely, cosmetics and makeup preparations; Operating on-line marketplaces for sellers and buyers of goods rendered in a virtual environment in the nature of a metaverse for people to buy and sell virtual cosmetics and makeup preparations; Operating on-line marketplaces for sellers and buyers of goods featuring on-line trading services rendered in a virtual environment in the nature of a metaverse in which people post requests for products and negotiate transactions via the Internet to trade virtual cosmetics and makeup preparations

Advertising and Business

Providing an interactive website featuring information and links relating to virtual reality games; Entertainment services, namely, providing online, non-downloadable virtual cosmetics and makeup preparations, digital animated and non-animated designs and characters in the nature of virtual avatars, digital overlay backgrounds, and skins for use in virtual environments created for entertainment purposes; Virtual reality and interactive computer game services provided online from a global computer network and through various wireless networks and electronic devices; Entertainment services, namely, providing online video games; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; Entertainment services, namely, providing a website featuring nondownloadable streaming and live streaming videos of entertainment events featuring cosmetics and makeup preparations; Entertainment services in the nature of organizing, arranging, and hosting social entertainment events; Entertainment services in the nature of organizing, arranging, and hosting virtual live musical performances; Entertainment services, namely, providing on-line, nondownloadable virtual cosmetics and makeup preparations to be sold for virtual avatars for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing online non-downloadable virtual goods, namely, digital art and photographs for use in virtual environments crated for entertainment purposes; Providing online non-downloadable videos in the field of beauty; Providing online non-downloadable audio recordings in the field of beauty

Education and Entertainment

Creating an online community for gamers, creators and Web3 communities featuring digital assets, non-fungible tokens, and metaverses and online worlds; Hosting an online community website featuring digital assets, non-fungible tokens, and metaverses and online worlds; Providing an interactive website featuring technology that allows users to download virtual reality games; Providing an interactive website featuring technology that allows users to access a metaverse for people to browse and accumulate virtual cosmetics and makeup preparations

Computer and Scientific