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Software for monitoring and analyzing use and trends of use of websites and mobile applications, identify the most successful targeting segments for marketing campaigns, and decrease inefficiencies; Downloadable cloud computer software for monitoring and analyzing use and trends of use of websites and mobile applications, identify the most successful targeting segments for marketing campaigns, and decrease inefficiencies; Downloadable computer software for monitoring and analyzing use and trends of use of websites and mobile applications, identify the most successful targeting segments for marketing campaigns, and decrease inefficiencies