MAXYMISER

Computer software for website design and development; computer software for website conversion management, namely, computer software for web site multivariate testing, website content optimisation, website personalisation, website segmentation according to multiple criteria, website behavioural targeting, website validation, and realtime testing of how users interact with websites; computer software that personalizes website content based on the impact of variations on user behaviour and business goal; computer software that varies website content and analyses the impact of those variations on user behaviour, including conversion rates

Design, creation, hosting, maintenance of websites for others; website design services; website conversion management services, namely, multivariate testing and website personalization solutions enabling leading brands to deliver optimal content across digital channels; monitoring the websites of others to improve scalability and performance of websites of others; monitoring and reporting on the performance, availability, and errors of sites of others; monitoring, testing, analyzing, and reporting on the Internet traffic control and content control of the websites of others