MAX CARD

Administration of a discount program for enabling participants to obtain points, discounts, deals, coupons or awards, and other incentives on goods and services through use of a discount membership card; customer loyalty services for commercial, promotional and/or advertising purposes, namely, administration of a program that allows participants to obtain and redeem points, discounts, deals, coupons or awards for goods and/or services; incentive award programs to promote the sale of the products of others; administration of a consumer loyalty program enabling participants to obtain points, discounts, deals, coupons, awards, and other incentives; providing incentive award programs for customers for the purpose of promoting and rewarding loyalty of retail customers