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Online advertising and marketing services in the field of equine related goods and services; Maintaining registries of equine horse breeding criteria and equine breeding data science

Downloadable computer application software for mobile phones and handheld computers, namely, software for determining horse breeding decisions based on the application of data science to breeding criteria, software for use in advertising equine related goods and services, and software enabling users to advertise and market equine related goods and services

Educational services, namely, providing online instruction in the field of horse breeding; Educational services, namely, providing online instruction in the field of equines and horse care

Platform as a service (PAAS) featuring computer software platforms for use in determining horse breeding decisions based on the application of data science to breeding criteria; Platform as a service (PAAS) featuring computer software platforms for use in advertising equine related goods and services; Providing an online non-downloadable Internet-based system application featuring technology enabling users to users to determine to horse breeding decisions based on the application of data science to breeding criteria