MASTERCARD, THE LIFESTYLE CARD

MAGNETIC ENCODED CARDS AND CARDS CONTAINING AN INTEGRATED CIRCUIT CHIP, NAMELY, SMART CARDS; MULTI-APPLICATION COMPUTER SOFTWARE OPERATING SYSTEMS FOR USE WITH SMART CARDS; SMART CARD READERS; COMPUTER SOFTWARE DESIGNED TO ENABLE SMART CARDS TO INTERACT WITH TERMINALS AND READERS; TELECOMMUNICATIONS EQUIPMENT, NAMELY, POINT OF SALE TRANSACTION TERMINALS AND COMPUTER SOFTWARE FOR TRANSMITTING, DISPLAYING AND STORING TRANSACTION, IDENTIFICATION AND FINANCIAL INFORMATION

PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH INCENTIVE AND LOYALTY PROGRAMS

FINANCIAL SERVICES, NAMELY, PROVIDING CREDIT CARD, DEBIT CARD, CHARGE CARD AND STORED VALUE SMART CARD SERVICES, ELECTRONIC FUNDS AND CURRENCY TRANSFER SERVICES, ELECTRONIC PAYMENTS SERVICES; PREPAID TELEPHONE CALLING CARD SERVICES; CASH DISBURSEMENT SERVICES, AND TRANSACTION AUTHORIZATION AND SETTLEMENT SERVICES; VALUE EXCHANGE SERVICES, NAMELY THE SECURE EXCHANGE OF VALUE, INCLUDING ELECTRONIC CASH, OVER PUBLIC COMPUTER NETWORKS TO FACILITATE ELECTRONIC COMMERCE; ELECTRONIC FUNDS TRANSFER, SMART CARDS AND ELECTRONIC CASH SERVICES, NAMELY, CURRENCY EXCHANGE IN A SECURE ENVIRONMENT OVER GLOBAL ELECTRONIC COMMUNICATIONS NETWORKS; THE PROVISION OF AUTHENTICATION AND VERIFICATION OF SECURED VALUE EXCHANGE TRANSACTIONS OVER COMPUTER NETWORKS INCLUDING THE GLOBAL ELECTRONIC COMMUNICATIONS NETWORK

Transportation reservation services featuring electronic ticketing via smart cards

MAINTAINING FILES AND RECORDS CONTAINING THE MEDICAL HISTORY AND MEDICAL CONDITION OF INDIVIDUALS WITHIN A SMART CARD; PROVIDING MEDICAL INFORMATION