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Application service provider (ASP) featuring software for use by businesses in analyzing data relating to the viewing and use of website landing pages, website forms, domain names, and associated telephone numbers, and for use by businesses in the analyzing of data relating to sales of products and services, promotional expenditures, and data about customers and potential customers; Providing on-line non-downloadable software for use by businesses in analyzing data relating to the viewing and use of website landing pages, website forms, domain names, and associated telephone numbers, and for use by businesses in the analyzing of data relating to sales of products and services, promotional expenditures, and data about customers and potential customers; Providing temporary use of on-line non-downloadable software for use by businesses in analyzing data relating to the viewing and use of website landing pages, website forms, domain names, and associated telephone numbers, and for use by businesses in the analyzing of data relating to sales of products and services, promotional expenditures, and data about customers and potential customers