MARKETING PATH

The Marketing Path is a set of business rules that are configured within the Email On Demand product provided by DocuMatix. The Marketing Path is triggered via various on-line and off-line activities which in turn triggers an email to be sent to a consumer that requested information, or as part of a business relationship or transaction. The associated business rules within the Marketing Path that was triggered will automatically send additional emails to the consumer based on the consumers actions to the initial email